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Consulting & Value Add



Study design and follow through

  • Generally, to create content for additional use, for publication


Desk research

  • Stand-alone or supplemental


Qualitative moderation services

  • Groups or one-on-one interviews


Interpretation and reporting


Presentation/discussion of results

Quantitative questionnaire design


Qualitative discussion guide design


Chart design and population


Preparation for analytics


Interpretation of analytics

Individual or group sessions


Single-topic training or short courses


Topics include:

  • How to use market research to enrich your understanding

  • Statistics and representativeness

  • Managing a study via an outside agency

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